Global Personalities and 46664 Support First Socially-Conscious Online TV Network - t5m.com

James Blunt, Kate Bosworth, Ray Winstone, Christian Slater and Nelson Mandela's HIV/AIDS charity, 46664, support new online network
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5m today announced the first socially-conscious, online TV network, whose mission is to inspire and entertain -- http://www.t5m.com/.

t5m gives users direct access to original, broadcast-quality interviews featuring world famous personalities, events and editorial stories -- covering everything from fashion and lifestyle to the causes the stars support. t5m will feature an extraordinary range of people from actress Kate Bosworth to explorer Sir Ranulph Fiennes, author Barbara Taylor Bradford to musician James Blunt, and from world champion surfer Kelly Slater to actor Christian Slater.

Nelson Mandela's HIV/AIDS campaign, 46664, is the first cause to announce its involvement. The dedicated 46664 channel is already live as part of today's beta launch of t5m.com.

Charlie Muirhead, founder and CEO of t5m commented: "The next wave of entertainment is inspiration. Nothing else on the web offers such direct, unmediated access to the people and stories shaping the world we live in. We hope that t5m will be a much loved addition to every web user's favorites."

Today, we live in a world of information overload and saturation of celebrity gossip. t5m believes that there is room for something else that caters to people's fascination with highly accomplished individuals and public desire for greater social responsibility. From launch, t5m features:

  --  Original, broadcast-quality interviews & creative content focused on
     global talent, their life experiences, passions, projects and the
     charitable causes they support
 --  Seven core channels: biography, fashion, entertainment, health,
     lifestyle, 'what's hot', and causes. In addition, there will be a
     dedicated channel for each personality and a dedicated channel for the
     charity they support
 --  Groundbreaking video browser using proprietary technology that
     intelligently suggests content related to what users are currently
     viewing

Kate Bosworth commented that "the t5m experience is different than anything else online. It is about high quality, beautifully presented material unavailable anywhere else."

Ray Winstone stated "t5m is a great alternative to some of the rubbish in the media, and a great way to educate yourself."

James Blunt stated "t5m is brilliant. It shines a spotlight on the important issues and causes in the world."

Christian Slater commented "t5m is in-depth, inspirational and fun. Anything is possible."

Charities are continually fighting to create awareness of their initiatives. t5m helps charities stay in the limelight by integrating their content alongside the other six core editorial channels, and enabling users to browse across channels seamlessly. 46664, Nelson Mandela's global HIV/AIDS charity, is the first to announce its association with t5m. 46664 already has its own channel on t5m.com.

Tim Massey, Director of 46664 comments, "The 46664 message is one that needs to be heard in every corner of the world. The Internet provides an extraordinary opportunity for 46664 to extend its reach to a global audience. We are delighted to see 46664 partnering with t5m.com to raise awareness in the fight against HIV and AIDS."

The coming weeks will see further announcements of new global personalities, charities and commercial partners who have joined the t5m.com platform. For more information or to sign up for t5m.com, visit http://www.t5m.com/

About t5m:

t5m is a socially conscious online TV network whose mission is to "inspire and entertain." t5m provides users with access to an unprecedented volume of original broadcast quality video interviews, events and editorial specials featuring many of the most accomplished people in the world.

t5m was founded by serial entrepreneur Charlie Muirhead in 2005. Prior to t5m, Charlie successfully founded and built three companies, Orchestream, iGabiel and Nexagent. t5m's global operations are based in London, with editorial bureaus in London, New York, Los Angeles and New Delhi where research and development are also based.