Sharper Image Corp. will put its brand on a line of global positioning system receivers, which should go on sale next year.
The San Francisco gadget retailer (NASDAQ: SHRP) has been licensing its brand in recent months in an attempt to boost its falling sales. It has even branded airplane flights where passengers pay for up to 30 seconds of free fall.
This deal is with Polaris Media Research Inc., which makes and sells GPS devices. Sharper Image didn't give any financial details of the deal.
GPS devices sold with the Sharper Image brand will be made in South Korea by Ubistar. The devices will also play music and games.
John Spotts is in charge of brand licensing for Sharper Image.
Polaris does business under the name Moneual Lab.
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