Ricoh Wins Gold at 2007 DMA International ECHO Awards

Ricoh Americas Corporation announced today that the Direct Marketing Association (DMA) has awarded its direct sales division, Ricoh Business Solutions, a gold international ECHO award for its document solutions campaign in the Business and Consumer Services category. Additionally, Ricoh Business Solutions was named a "Diamond Contender" for having one of the top six marketing campaigns throughout all categories and industries.

DMA International ECHO awards honor the growing influence of multi-channel direct marketing on the global marketing landscape. DMA presented a total of 130 ECHO awards to multi-channel direct marketing campaigns from the U.S. and 37 other nations.

"Ricoh Business Solutions is honored to be recognized by DMA as implementing one of the top marketing campaigns for business and consumer services," said Dominic Pontrelli, vice president, Direct Marketing, Ricoh U.S., a division of Ricoh Americas Corporation. "This award validates our commitment to our clients and dedication to being positioned as an industry leader."

Ricoh Business Solutions won gold in the Business and Consumer Services category for the creativity, strategy, and quantifiable results of its document solutions campaign. The campaign featured 2,000 personalized book jackets in which each recipient was displayed as the author. As a result, three hundred direct prospects responded with requests for face-to-face appointments producing a 15 percent response rate. Ricoh was presented the award during the DMA'07 Conference & Exhibition.

To learn more about the Ricoh Business Solutions and Ricoh's full line of products, please visit www.ricoh-usa.com.

About the 2007 International ECHO Awards

The 2007 International ECHO Awards were presented Tuesday evening, October 16, during the DMA'07 Conference & Exhibition at Chicago's McCormick Place West (October 13-18). The ECHOs honor talented marketers from around the globe whose stellar campaigns incorporate outstanding and innovative strategy, creative, database technique, and astounding results. To learn more, please visit www.dma-echo.org.

About Ricoh Americas Corporation

Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 71-year-old leading supplier of office automation equipment and electronics, with fiscal year 2006 sales in excess of $17 billion, an 8.4 percent increase over the previous year.

Ricoh Americas Corporation is a leading provider of document solutions. Ricoh's fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh's line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators, production printing products and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh's document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.

Ricoh Americas Corporation directly or through its network of authorized independent dealers markets and distributes products in North, Central and South America. For fiscal year 2006, Ricoh Americas Corporation sales exceeded $3.3 billion, an increase of 7.4 percent over the previous year.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com