Photon Group Ltd has expanded its UK presence after buying a leading UK brand experience agency, Sledge Ltd.
The marketing services company bought Sledge, a top-six agency in the UK, for a first cash payment of $9.2 million plus deferred payments tied to performance targets.
Sledge specialises in bringing clients' brands to life through creative planning and execution, including live events, film, digital and print.
Photon executive chairman Tim Hughes said the purchase of Sledge was another example of Photon identifying companies that are a natural fit for the company.
"Sledge is a highly creative and innovative agency which delivers fantastic results for its clients and has a history of earnings growth," Mr Hughes said in a statement.
Sledge is expected to be accretive to Photon's earnings per share over the next year.
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