India’s favorite skin cleansing brand Lux, has taken a leap forward by introducing the new ‘Lux Crystal Shine’ for the gorgeous Indian woman. This unique offering, with Shine of Crystals and Drops of Moisturizer, promises to give women luminous sensation and an enviable skin.
The new face of Lux – the beautiful Priyanka Chopra – is endorsing the offering. Its catchy advertisement, which is already on air, uses an interesting play of neon lights to show Priyanka undergoing a transformation from an ordinary damsel to a mind-numbing beauty.
‘Lux Crystal Shine’, which recently hit the markets, kicked off its highly innovative campaign amidst a dazzling event, which was graced by Priyanka Chopra at the Hyatt Regency. The campaign, which has a neon theme, began with Priyanka unveiling a stunning 30-feet neon hoarding of herself with the Lux Crystal Shine. The hoarding, one of the largest in Mumbai, has been placed at Cadell Road.
The event also saw Priyanka Chopra flag off a dazzling neon-lined bus that will be touring several major cities in India over the next 30 days.
Speaking on the occasion Mr. Ashok Venkatramani, Vice President Skincare HUL said “Lux has always led the market in terms of new and interesting products offering unique benefits. This is another one from the LUX basket”.
The Lux Crystal Shine team has planned several other innovations that will be executed over the next few days. So, don’t be surprised to see a neon-themed show stopper along one of your drives in your city!
About Lux:
Since 1929, Lux has been the beauty bar of the film stars. This largest personal wash brand offers an exciting range of soaps with unique ingredients like Almond Oil, Orchid Extracts, jojoba oil, Milk Cream, Fruit Extracts, Saffron, Sandalwood Oil and Honey.
In step with the changing trends and evolving beauty needs of the consumers, Lux also offers a range of Body washes to make their bath time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturizing.
About HUL
HUL is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL’s mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.
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