By switching their browser home page to http://www.LetThemKnowItsChristmas.com, internet users can generate donations to charity in the run-up to Christmas.
Launching on 19th November 2007, this new way of giving allows users to search the internet using their preferred search engine as well as view slideshow galleries from the ever-growing Flickr database. Subtle, contextual text based advertising then creates charity donations on their behalf. The collective donation will be made on Christmas Day 2007.
LetThemKnowItsChristmas.com is proud to announce that World Vision has been selected as the beneficiary of all profits raised. This will provide direct and effective benefits to people in developing countries. The more users who adopt this new way of giving the more money will be raised for World Vision charity projects worldwide.
The home page itself is customizable to each user's preferences. Flickr slideshows containing photographs from all over the world can be viewed either using a keyword search, or by displaying images from an individual Flickr account. This can be either their own collection or a friends. The colour scheme and search engine used can also be defined and users can stay in touch with the progress of LetThemKnowItsChristmas.com to see how donations have increased as Christmas gets nearer.
In short, setting http://www.LetThemKnowItsChristmas.com as your home page is an easy and safe way to help charity this Christmas.
Quotes from Rob Boles founder of LetThemKnowItsChristmas.com
"Anyone who already uses a search engine as their home page can switch straightaway, and the benefits will immediately go to charity. Users can see just how much money is going to World Vision as the days go past, so there is a feel-good factor - you can clearly see you have helped to do something worthwhile."
"We have tried to give people useful advertising without the distraction you get on so many pages. Here you have static, unobtrusive adverts based on your previous searches - if you're not interested, you won't be diverted."
http://www.LetThemKnowItsChristmas.com
About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. The organization serves all people, regardless of religion, race, ethnicity, or gender.
About Flickr / Yahoo!
Flickr is owned by Yahoo!, a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.
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