Today, Jordan Brand, a division of Nike, Inc. and blue-jean-inventing fashion house Levi Strauss & Co., announced a collaborative partnership that will create a limited number of toe-to-head fashion packages for collectors and fans of both brands. The resulting, jointly-developed Jordan Levi's(R) Collection will unite classic style with urban design flair, delivering freshly-interpreted takes on iconic flagship product from both leaders. The men's only, specially designed, co-branded product will be appropriately named the 23 / 501(R) collection and will arrive in stores starting in March 2008.
As part of the project, the two global icons created an exclusive collection pairing the Air Jordan Retro 1 style sneakers with a pair of exclusive, co-branded Levi's(R) Original 501(R) jeans and a signature tee shirt featuring graphic artwork taken from both brands. All three pieces will be sold together as a set and will come enclosed in an innovative, co-branded package, specially designed for this occasion. The premium, selvage denim will be lined with the signature Jordan Brand elephant print and include a sneaker protector at the cuff, reducing the transfer of indigo dye to the shoe. The 501(R) Jean will feature a gold metallic button fly and the Jordan Brand signature Jumpman logo embroidered on the pockets along with the Jordan Brand name on the rear leather-measurement waistband patch. The Air Jordan Retro 1's will be one-of-a-kind and will be made from Levi's(R) Original 501(R) denim, printed with the traditional Jordan Brand elephant graphic design.
"Jordan Brand has always prided itself on being the innovator of urban, sport fashion and we are proud to partner with a true fashion icon-the original inventor of the blue jean-Levi Strauss & Co.," said Fran Boller, Business Director of Apparel for Jordan Brand. "We believe that this collaboration with Levi's(R) is the perfect opportunity to offer this exclusive package to consumers looking for something truly original and authentic."
Similarly, Doug Sweeny, Director of Brand Marketing for Levi's(R) Jeanswear added: "Both brands share a kinship given the role each play within their respective categories. That is what brought these brands together. Like the Air Jordan 1, the Original 501(R) jean is really where it all began. It has become one of the most enduring and malleable pieces of apparel ever created."
The collaboration between Levi's(R) Jeanswear and Jordan Brand represents an opportunity for both brands to further define the sport-fashion market. The limited-edition packages will be available March 1, 2008 at select specialty retailers, Levi(R) Stores and Niketown locations.
Specific Levi's(R) Store locations include: Soho, NYC; the San Francisco, CA Flagship; Santa Monica, CA; Chicago, IL (Michigan Ave. location) and on line at http://www.levi.com/
About Jordan Brand
A division of Nike, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products for both men and women. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers. For more information on Jordan Brand, visit http://www.jumpman23.com/.
About Levi Strauss & Co.
Invented in 1873 by Levi Strauss, Levi's(R) Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans product in the history of apparel. Levi's(R) Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through jeanswear innovation. Levi Strauss & Co. has been leading innovation for more than 150 years. For more information about the Levi's(R) brand, its products and the Levi's Stores, visit http://www.levi.com/
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