An Invitation-Only Educational Media Audiocast(i) on World Diabetes Day 2007

- UN Resolution on Diabetes: 'Time to Put Fine Words into Action'

- Practical Guidance to Inspire and Empower the Diabetes Community


WHAT
An exclusive global journalist briefing ahead of the first-ever United
Nations (UN) World Diabetes Day to help educate the media about the
global significance of this year's World Diabetes Day and the UN
Resolution on Diabetes. The briefing panelists will discuss the dire need
for change in diabetes care at all levels from the healthcare
professional, to the public and to the government.

The latest publication on this subject from global diabetes experts will
be introduced for the first time during the briefing, addressing the
following topics:

-- UN Resolution on Diabetes and its significance on World Diabetes Day
2007 and beyond
-- Importance of early intervention and treatment of type 2 diabetes
-- Multidisciplinary approach to diabetes care and putting the patient at
the center of the diabetes treatment team for better outcomes
-- Raising awareness of diabetes and its consequences in the public
sector

WHEN
8 November 2007
15.00-16.00 GMT (10.00-11.00 EST)

HOW
For medical/trade media only (outside U.S.)
http://www.diabetespressoffice.com/

For consumer media only (outside U.S.) and for all U.S. media
www.webcasts.com/medialink/worlddiabetesday

To register, please E-MAIL or FAX Jay Williams at
jay_williams@cohnwolfe.com or +1-212-329-9900.

Please log on approximately 10 minutes prior to the beginning of the
audiocast.

WHO
Stefano Del Prato, M.D. Department of Endocrinology and Metabolism
University of Pisa, Italy
Edward Horton, M.D. Past President of the American Diabetes
Association
Professor of Medicine, Harvard Medical School,
Boston, USA
Lawrence Leiter, M.D. Head of the Division of Endocrinology and
Metabolism
St. Michael's Hospital, Toronto, Canada
Marg McGill, M.Sc. Senior Vice President
International Diabetes Federation

WHY
-- 14 November 2007 marks the first-ever United Nations World Diabetes
Day. Observances recognised by the UN promote awareness and mobilise
the diabetes community for action.
-- The UN Resolution calls on member states and relevant organisations to
raise public awareness on diabetes and related complications as well
as on its prevention and care.
-- With 246 million people living with diabetes globally, the
international community must act in order to curb the rising
prevalence of diabetes.
-- Practical examples that have been shown to improve diabetes care will
be highlighted, from early intervention and treatment to adopting a
patient-centered treatment approach.


The Global Partnership for Effective Diabetes Management is sponsored by GlaxoSmithKline, who provided support for the UN Resolution on Diabetes: "Time to Put Fine Words into Action" publication.

(i) In an audiocast, participants will be able to hear the speakers and view slides over the Internet, but will not be able to see the speakers on the screen.