Friday, November 30, 2007

Channel 7 is the #1 Station in New York and the Nation in the November 2007 Nielsen Sweep


W
ABC-TV is New York's most watched broadcast station in both Households and Adults 25-54 for the 36th consecutive ratings survey period, delivering a 3.8 rating/10 share in DMA Households, Monday-Sunday Sign-On to Sign-Off in Nielsen's November 2007 sweep, providing WABC-TV with a 23% lead over its nearest competitor. With each rating point representing 73,920 Tri-State area TV households, Channel 7 attracts a larger audience than any other station in the nation.

WABC-TV leads the market in news broadcasts all day long, beginning with the morning news race. WABC-TV's "Eyewitness News This Morning" with Lori Stokes, Ken Rosato and Bill Evans dominates its competition, beating both of its closest competitors at 5am (WCBS-TV & WNBC-TV) by 55% in DMA Households. At 6am, WABC-TV tops its closest competitor (WNBC-TV) by 23% in DMA Households. The margins of victory are larger than in November 2006, when WABC-TV topped WNBC-TV by 6% at 5am and by 3% at 6am.

"Eyewitness News This Morning" is equally dominant among Adults 25-54, where its 5am rating is more than any two competitors combined, and its 6am rating is 91% greater than that of its closest competitor (WCBS-TV).

At Noon, "Eyewitness News" with Lori Stokes, Ken Rosato and Bill Evans is more than double its competition on WCBS-TV in DMA Households, and draws more than three times as many Women 25-54 viewers.

WABC-TV's "Eyewitness News at 5pm" with Diana Williams, Sade Baderinwa and Lee Goldberg outdelivers 2nd-place WCBS-TV by +40% in DMA Households and 115% among Adults 25-54. WABC-TV's rating among Adults 25-54 is higher than the combined deliveries of "CBS2 News at 5," WNYW-TV's "Fox News at 5" and WNBC-TV's "Newschannel 4 at 5:30."

"Eyewitness News" continues its domination of the competition at 6pm with the Mon-Fri "Eyewitness News at 6pm" with Bill Ritter, Liz Cho, Lee Goldberg and Scott Clark. WABC-TV tops closest competitor "CBS2 News at 6pm" by 76% in DMA Households and more than doubles WCBS-TV's delivery in Adults 25-54. November 2007 marks the 47th consecutive ratings survey period that WABC-TV finished an outright #1 in Households for M-F 6pm newscasts.

The Mon-Fri "Eyewitness News at 11pm" featuring Bill Ritter, Liz Cho, Lee Goldberg and Scott Clark completes the total weekday victory for WABC-TV's "Eyewitness News". WABC-TV wins the 11pm Late News race in DMA HH and Adults 25-54, beating WCBS-TV by 21% and 68%, respectively; and beating WNBC-TV by 43% and 106%, respectively. These margins of victory for WABC-TV at 11pm are all higher than in November 2006, when WABC-TV topped WCBS-TV in DMA HH & A25-54 by 15% and 27%, respectively, and beat WNBC-TV by 7% in DMA HH and 10% in Adults 25-54.

Source: NY Nielsen LPM Live Only Overnights 11/1/07-11/28/07 & 11/2/06-
11/29/06.


On weekend mornings, "Eyewitness News" with Michelle Charlesworth, Phil Lipof and Jeff Smith delivers the key Adult 25-54 demographic. On Saturday, "EWN" from 6-8am posts a 1.3 A25-54 rating, 63% more than WCBS-TV's 6-7am newscast and 333% more than WNBC-TV's 6am newscast. On Sunday morning, the "EWN" combination of 6-8am and 9-10a delivers a 1.1 A25-54 rating, 57% greater than WCBS-TV's Sunday morning 6-9am news programming and 38% more than WNBC- TV's 7-8:30am news programming.

At 11pm on Sunday nights, "Eyewitness News at 11pm," featuring Joe Torres, Sandra Bookman, Heidi Jones and Marvell Scott, continues the dominance that WABC-TV and "Eyewitness News" demonstrate during the week. WABC-TV outdelivers 2nd-place WCBS-TV by 56% in DMA Households. In Adults 25-54, WABC-TV holds a 125% advantage over "CBS2 News at 11pm."

On Mon-Fri 6:30-7pm, "ABC's World News Tonight" with Charles Gibson holds a commanding lead over its network news competitors with a 73% Household advantage over WNBC-TV's "NBC Nightly News," and a 113% lead over WCBS-TV's "CBS Evening News."

In Primetime, WABC-TV is #1 with 6 of the top 10 regularly scheduled programs in Households. WABC-TV also boasts 7 of the top 10 regularly scheduled Primetime shows among Adults 25-54, and 8 of the top 10 among Women 25-54. WABC-TV's overall Primetime average of a 7.0 in Households tops 2nd-ranked WCBS-TV by 8%. Among Adults 25-54, WABC-TV's 3.8 rating ranks #1 and is 23% higher than #2 WCBS-TV.

In the daytime hours, "Live! with Regis & Kelly" continues to lead all others with a Household rating that is higher than any other non-news program from 9am-4pm. "Live!" joins WABC-TV's syndicated programs "Rachel Ray", "Millionaire", "Oprah", "Jeopardy" and "Wheel of Fortune" in continuing to be the #1 programs in their respective time periods in Households and most key demographics, including Adults and Women 25-54.

WABC-TV, Channel 7, is the ABC, Inc. Owned Television Station in New York City.

Source: NY Nielsen LPM Live Only Overnights 11/1/07-11/28/07 & 11/2/06-
11/29/06.



WABC-TV HH RATING
Nov'07 Nov'07 % ADVANTAGE OVER
Program DMA HH RANK WCBS-TV WNBC-TV WNYW-TV
RTG/SHR
Sign-on to

Sign-off M-Su 6:00-2:00am 3.8/10 #1 23% 52% 111%

Eyewitness
News This
Morning 5am M-F 5:00-6:00am 1.7/12 #1 55% 55% 325%
Eyewitness
News This
Morning 6am M-F 6:00-7:00am 3.2/14 #1 52% 23% 220%
Good Morning
America M-F 7:00-9:00am 3.8/13 #2 124% --- 245%
Live! with
Regis &
Kelly M-F 9:00-10:00am 4.3/16 #1 291% 59% 760%
Rachael Ray M-F 10:00-11:00am 3.1/12 #1 288% 82% 675%
The View M-F 11:00am-12:00pm 4.2/17 #1 83% 282% 740%
Eyewitness
News at
Noon M-F 12:00-12:30pm 4.9/19 #1 104% NA* 880%
Afternoon
Rotation M-F 12:00-4:00pm 2.5/9 #1 19% 127% 108%
Oprah
Winfrey M-F 4:00-5:00pm 5.3/14 #1 4% 657% 194%
Eyewitness
News 5pm M-F 5:00-6:00pm 6.6/15 #1 40% 187%* 340%
Eyewitness
News 6pm M-F 6:00-6:30pm 6.5/14 #1 76% 97% 400%
Eyewitness
News 6pm M-Su 6:00-6:30pm 6.3/13 #1 70% 91% 320%
ABC's World
News
Tonight M-F 6:30-7:00pm 6.4/13 #1 113% 73% NA*
Jeopardy! M-F 7:00-7:30pm 7.5/14 #1 79% 188% 369%
Wheel of
Fortune M-F 7:30-8:00pm 7.3/13 #1 70% 170% 265%
Primetime M-Sa 8:00-11:00pm/
Su 7:00-11:00pm 7.0/11 #1 8% 56% 84%**
Eyewitness
News 11pm M-F 11:00-11:35pm 6.3/12 #1 21% 43% 110%**
Eyewitness
News 11pm M-Su 11:00-11:35pm 6.7/13 #1 31% 49% 123%**

* WNBC-TV does not air news at Noon or 5pm, and its 5:30pm news is listed
here as being at 5pm; WNYW-TV does not air network news
** WNYW-TV Prime airs M-Sa 8-10pm/Su 7-10pm & Late News airs 10-11pm

Source: NY Nielsen LPM Live Only Overnights 11/1/07-11/28/07.



FINAL NIELSEN AVERAGES


NOV'07 NOV'06
DMA HH DMA HH
MON.- FRI. PROGRAMMING RTG/SHR RTG/SHR

WABC-TV M-Su 6am-2am 3.8/10 4.3/11
WCBS-TV M-Su 6am-2am 3.1/8 3.3/8
WNBC-TV M-Su 6am-2am 2.5/7 3.2/8
WNYW-TV M-Su 6am-2am 1.8/5 1.9/5
WPIX-TV M-Su 6am-2am 1.6/4 1.7/4
WWOR-TV M-Su 6am-2am 0.7/2 0.9/2

WABC Eyewtns News-Early 5-6am 1.7/12 1.7/11
WCBS CBS2 News Morning 5-6am 1.1/8 0.7/4
WNBC Today New York 1 5-6am 1.1/8 1.6/10
WNYW Good Day Wakeup 5-6am 0.4/3 0.5/3
WPIX WB11 Morning News 5-6am 0.8/5 1.4/9

WABC Eyewtns News-Morn 6-7am 3.2/14 3.1/14
WCBS CBS2 News Morning 6-7am 2.1/9 1.3/6
WNBC Today New York 2 6-7am 2.6/12 3.0/13
WNYW GDNY 1st Edition 6-7am 1.0/5 1.7/7
WPIX WB11 Morning News 6-7am 1.4/6 1.6/7

WABC Good Morning America 3.8/13 4.0/13
WCBS CBS Early Show 7 & 7:30am 1.7/6 1.2/4
WNBC Today Show 4.3/15 4.0/13
WNYW Good Day NY 1.1/4 1.9/6
WPIX WB11 Morning News 1.4/5 1.6/5
WABC Live! With Regis & Kelly 9am 4.3/16 4.7/17
WABC Rachael Ray 10am 3.1/12 3.4/13
WABC The View 11am 4.2/17 4.1/16
WCBS ET/Insider 9am/9:30am 1.1/4 1.0/4
WNBC Today Show 2 9am 2.7/10 2.4/9
WNBC Today Show 3 10am 1.7/7 1.6/6*
WNBC Ellen 11am 1.1/4 0.6/2*
WNYW Morning Show 9am 0.5/2 1.0/3*

WABC Eyewitness News at Noon 4.9/19 4.7/17
WCBS CBS2 News Noon 2.4/9 2.9/11
WNYW Fox 5 Live 11am 0.5/2 0.8/3
WABC Who Wants To Be A Millionaire 4.2/16 3.7/14
WNBC Martha 1pm 0.8/3 1.8/6*

WABC Oprah Winfrey 5.3/14 6.9/17
WCBS Judge Judy 4-5pm 5.1/14 3.9/10
WNBC Crosswords/Acc Hollywood 0.7/2 2.0/5*
WCBS Dr Phil 3pm 3.1/10 3.8/12
WNBC Judge Joe Brown 3pm 1.2/4 1.7/5

* denotes that a different show aired in the time period

Source: NY Nielsen LPM Live Only Overnights 11/1/07-11/28/07 & 11/2/06-
11/29/06



FINAL NIELSEN AVERAGES

NOV'07 NOV'06
DMA HH DMA HH
MON.- FRI. PROGRAMMING RTG/SHR RTG/SHR

WABC 5pm Eyewitness News 6.6/15 6.7/15
WCBS CBS2 News at 5 4.7/11 3.1/7
WNBC Extra 1.3/3 3.9/9
(Nov'06 5-6p
news)*
WNBC Newschannel 4 at 530p 2.3/5 3.9/9
(Nov'06 5-6p
news)*
WNYW Fox5 News at 5 1.5/3 1.9/4

WABC 6pm Eyewitness News 6.5/14 6.9/14
WCBS CBS2 News at 6 3.7/8 3.3/7
WNBC NewsChannel 4 at 6 3.3/7 4.0/8
WNYW Fox5 News at 6 1.3/3 1.7/4

WABC ABC World News Tonight 6.4/13 7.0/13
WCBS CBS Evening News 3.0/6 3.1/6
WNBC NBC Nightly News 3.7/7 4.8/9

WABC Jeopardy! 7.5/14 9.7/18
WABC Wheel of Fortune 7.3/13 8.5/15
WCBS Insider 4.2/8 3.8/7
WCBS Entertainment Tonight 4.3/8 4.5/8
WNBC NY Nightly News 2.6/5 3.8/7*
WNBC Access Hollywood 2.7/5 3.6/6
WNYW The Simpsons 1.6/3 2.4/4
WNYW Seinfeld 2.0/4 2.5/4
WWOR King of Queens 1.4/3 1.7/3
WWOR King of Queens 1.8/3 1.9/3
WPIX Two and a Half Men 3.2/6 1.9/3*
WPIX Family Guy 2.8/5 2.4/4*

WABC M-Su. Prime 7.0/11 7.6/12
WCBS M-Su. Prime 6.5/11 7.3/12
WNBC M-Su. Prime 4.5/7 6.4/10

WABC 11pm Eyewtns News M-F 6.3/12 6.2/11
WCBS CBS2 News at 11 M-F 5.2/10 5.4/10
WNBC NewsChannel 4 at 11 M-F 4.4/8 5.8/11

WABC 11pm Eyewtns News M-Su 6.7/13 6.6/12
WCBS CBS2 News at 11 M-Su 5.1/10 5.3/10
WNBC NewsChannel 4 at 11 M-Su 4.5/9 5.7/11

* denotes that a different show aired in the time period

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