Hitachi Home Electronics Asia (S) Pte. Ltd. today unveiled the limited edition 'Hitachi HD Art Series'. The fusion of technology and art is set to become the hottest style statement this season, with the use of HD televisions as a medium to display original works of art - vivid paintings in the stark relief of high definition purity. The 'Hitachi HD Art Series' comprises high-end Hitachi High Definition (HD) plasma and LCD televisions, which are readily transformed into exquisite pieces of art in residential and corporate spaces. In order to promote Indian artists, Hitachi has entered into an exclusive alliance with renowned painter Niren Sengupta for his 'Chromatic Splendors' series and acclaimed painter Manav Gupta for his 'Metaphor of Dreams' series. The magnificent colors of Niren Sengupta's paintings and the mesmerizing hues of Manav Gupta's works are all set to make over residential and corporate spaces into exotic art zones this festive season.
High Definition (HD) today represents the ultimate in the evolution of television technology. To highlight the impression of an art work, the limited edition 'Hitachi HD Art Series' comes along with exquisitely designed premium quality art frames. This festive season consumers can not only look forward to enhanced pleasures from viewing High Definition content with the 'Hitachi HD Art Series', but also impress all those who visit their homes and offices.
Hitachi plasma and LCD televisions, with their High Definition resolution, are the ultimate in visual technology, offering the definitive platform for the truest images. And with the slim sets capable of being mounted on the wall, the 'Hitachi HD Art Series' makes for a refreshingly 'extreme' new statement in class. "This is technology in the service of Art," noted the respected art critic Mr. Keshav Malik, adding, "and there can be no more noble or welcome progression in the use of electronics. Technological development today plays a dominant role in redefining life's experiences. Art on the other hand is a reflection of life itself. The Hitachi HD Art initiative, I believe, marks a truly significant development in bringing art alive, in making it available beyond the limits of art galleries."
The HD renditions of paintings are stored on premium DVD discs, allowing their display in looping continuity through a DVD player . Niren Sengupta's 'Chromatic Splendor' may alternate with a Manav Gupta image. Or Manav Gupta's 'Metaphor of Dreams' series may run in a slow sequence, delighting the eye with their nuanced colours.
"Through the High Definition display of paintings, a seven-star hotel or a penthouse, executive lounges and corporate boardrooms can now have as many as six masterpieces hanging on their walls through a single Hitachi HD television. We are excited by this magical and radical application of the wonder of electronic engineering presenting an entirely new dimension of the premium Hitachi High Definition televisions. With this, we make the plasma and LCD HD televisions not just a vehicle for art, but art works in themselves! The excellent picture quality of the Hitachi HD televisions ensures that the digitized works of art look as good as the originals. It's great to bring this gift at the start of the festive season, a value proposition to delight the discerning aesthete", said Hitachi Home Electronics Country Head Mr. Tarun Jain.
"Digitising art makes it eternal … and takes it across the world. The Hitachi HD television screens have perfectly reproduced the vibrancy of the colours on canvas and every detail of the strokes, and yet capture the soul of my art. My 'Chromatic Splendour' series speak as eloquently on screen as they do on canvas. I am moved by what superb technology can do. It's magical!" said Niren Sengupta.
Added Manav Gupta: "This is technology at its most sublime. The Hitachi HD Art Series impressively reproduces the subtle contours and the myriad shades of colour in my 'Metaphor of Dreams'. I look forward to 'High Definition Art' taking pride of place in aesthetic residential and corporate spaces as a result of this unique initiative on Hitachi's part."
"This festive season, we expect to clock a 200 per cent growth in sales as compared to the same period last year ," said Mr. Tarun Jain, adding that, "As the Indian market matures and consumers become more discerning, consumer education plays an important role in helping consumers appreciate technology. We are focusing on educating consumers regarding HD technology, at the shop level as well as through innovative promotions, as we believe that it is only then that they will truly have a clear understanding regarding the value proposition that High Definition technology offers."
Orders for the limited edition 'Hitachi HD Art Series' plasma and LCD High Definition televisions can be placed by contacting:
-- Delhi : Mr. Rajesh Singh at 9810194832 or singh@hitachi.co.in
-- Mumbai: Mr. Sreejith Vijayaraghavan at 9820530709 or sreejith@hitachi.co.in
The 'Hitachi HD Art Series' truly lives up to the promise of the Hitachi motto: "Inspire the Next".
About…
Niren Sengupta former Principal of College of Art, New Delhi, has participated in more than 40 solo and group exhibitions in the span of four decades. Articles written by Sengupta exploring art education have been published in periodicals and newspapers. Sengupta has been awarded the Senior Fellowship from the Ministry of Culture, Govt. of India.
Manav Gupta has been hailed by the Financial Times as one of the 10 young artists whose works were unique. His paintings have been exhibited at various Indian and International galleries including Victoria Jones Gallery, London; Omani Fine Arts Society, Muscat etc. His works have been auctioned by Christie's and Bonham's. He has given visual translation to ex-President Abdul Kalam's poems in a book titled "The Life Tree".
Keshav Malik is one of India's most respected art critics. He is also a poet, arts scholar and curator. He was the art critic for The Hindustan Times, a leading newspaper and the Times of India and has authored monographs on Indian painters and poetry in English. He has edited volumes of Indian poetry and is the co-founder and the first president of the Poetry Society of India. He was awarded the "Padmashri" by the Government of India.
About Hitachi:
Headquartered in Tokyo, Hitachi is today a world leader in electronics and operates through more than 175 subsidiaries spread across Asia, America, Europe and Oceania. The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services.
To view the pictures, please click on the link given below:Manav Gupta ( Artist) and Tarun Jain( Country Head - Hitachi Home Electronics Asia (S) Pte Ltd) launching the HD Art SeriesRenu Rana( Art Critic ), Takeshi Haruki( General Manager - Hitachi Home Electronics Asia (S) Pte Ltd ),Tarun Jain( Country Head - Hitachi Home Electronics Asia (S) Pte Ltd) Niren Sengupta ( Artist ), Manav Gupta ( Artist) , Keshav Malik ( Art Critic) at the launch of the HD art series Framed! Launch of the Hitachi HD Aer Series
Hitachi Asia is one of four regional headquarters for Hitachi's worldwide operations, the other three being North America, Europe and China. Established in 1989, Hitachi Asia operates in ten offices across seven Asian countries, excluding East Asia — China, Singapore, Malaysia, Thailand, Indonesia, Philippines and India.
Hitachi has six subsidiaries in India, the largest being Hitachi Home Electronics Asia (S) Pte Ltd (established in 2003). Hitachi Home Electronics Asia (S) Pte Ltd, a subsidiary of Hitachi Ltd, Japan and Hitachi Asia Ltd., markets consumer & multimedia products in Singapore and the Asian region. HHES in India offers a line of products which include high-end plasma and LCD televisions, DVD camcorders, LCD projectors & home theatre systems. There are 10 Hitachi galleries – Hitachi Experience Zones - across 5 cities in India, 150 retail outlets and 45 service centres.
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