The Coca-Cola Company plans to invest $5 billion over the next five years in Mexico to boost its presence in the country.
Mexico ranks second after US in market share of the company.
Coca-Cola CEO Muhtar Kent made the announcement during the inauguration of a juice plant of the company in Tepozotlan town in central Mexico Thursday. Mexican President Felipe Calderon also attended the function.
Kent said the new investment would go toward infrastructure, technology, equipment, social programmes, environmental initiatives, marketing and training, with a special emphasis "on protecting employment".
Calderon said Coca-Cola has found "the best investment conditions" in Mexico and that the new commitment will help revitalise the country's economy, which is reeling under recession.
The reduction in imports by the US, its No. 1 trade partner, a decline in remittances from Mexicans living abroad, and a drop in tourism due to swine flu pandemic have pushed the country into recession.
Coca-Cola has invested $200 million in the new plant in Tepozotlan which is expected to provide jobs to some 1,500 people. The plant will produce 140 million beverage crates annually.
Showing posts with label coca cola. Show all posts
Showing posts with label coca cola. Show all posts
Friday, August 21, 2009
Thursday, November 22, 2007
Coca Cola Workers Overwhelmingly Vote for Teamster Representation
Workers at Coca Cola in Cathedral City, California voted to secure strong representation yesterday, choosing Teamsters Local 63 in Covina, California as their bargaining representative.
Representatives for the 80 workers approached Local 63 four months ago expressing their desire for Teamster representation. The drivers, warehousemen and merchandisers told the Teamsters that they were seeking a strong partner to protect their future.
"The Teamsters are synonymous throughout the nation with strong representation," said Art Delgado, a warehouse worker for Coca Cola. "We were very concerned with protecting our future and believed the Teamsters were the right fit."
The workers' major concerns including protecting the future of their pensions and gaining a partner that had the experience and knowledge to negotiate a strong agreement and enforce the contract with the company.
"There is no doubt in my mind that these workers are a strong and united group. It takes an enormous amount of courage and wisdom to recognize the need take the first step to protect their families' futures," said Randy Cammack, International Vice President and Secretary-Treasurer of Teamsters Local 63. "I look forward to working with our newest members and helping them get the representation they deserve."
Representatives for the 80 workers approached Local 63 four months ago expressing their desire for Teamster representation. The drivers, warehousemen and merchandisers told the Teamsters that they were seeking a strong partner to protect their future.
"The Teamsters are synonymous throughout the nation with strong representation," said Art Delgado, a warehouse worker for Coca Cola. "We were very concerned with protecting our future and believed the Teamsters were the right fit."
The workers' major concerns including protecting the future of their pensions and gaining a partner that had the experience and knowledge to negotiate a strong agreement and enforce the contract with the company.
"There is no doubt in my mind that these workers are a strong and united group. It takes an enormous amount of courage and wisdom to recognize the need take the first step to protect their families' futures," said Randy Cammack, International Vice President and Secretary-Treasurer of Teamsters Local 63. "I look forward to working with our newest members and helping them get the representation they deserve."
Tuesday, November 13, 2007
The Coca-Cola Company Establishes Professorship at IMD
IMD, a leading global business school based in Switzerland, and The Coca-Cola Company announced the establishment of an endowed chair that will focus executive education curriculum and research on the complex dynamic of consumer and shopper marketing.
The chair, entitled "The Coca-Cola Professorship of Consumer Insights and Customer Marketing", will finance the salary of a professor and additional research in an area of interest designated by The Coca-Cola Company. The first holder of the chair will be Professor John Walsh.
Professor Walsh is in his tenth year at IMD. He is the Program Director of IMD's rigorous, action-oriented Executive MBA program and also directs a number of customized programs for other companies including Coca-Cola Hellenic Bottling Company and Hilton Hotels Corporation.
In the context of the chaired professorship, Professor Walsh will lead the development of the executive education curriculum and undertake research projects to enhance understanding of consumer and shopper marketing, and in particular, purchaser behavior at the choice occasion and in-store.
"It is truly an honor for me to be associated with such a prestigious company as Coca-Cola and the Coca-Cola system," said Professor Walsh. "I look forward to embarking on the research agenda we have set out."
"This endowment puts us at the forefront of executive education while gaining valuable insight from well-researched and tested customer development and commercial capability building practices," said Muhtar Kent, president and chief operating officer, The Coca-Cola Company. "A key pillar of The Coca-Cola Company's sustainable growth strategy involves nurturing a winning network of partners and building mutual success.
"This relationship is an example of our philosophy in action and is another step in our commitment to being the most respected, preferred and trusted global partner for our customers and bottling partners."
"IMD's success rests largely on our ability to attract and retain the best professors worldwide," added IMD President Peter Lorange. "Endowed chairs are critical in this respect, and by funding one, The Coca-Cola Company will contribute to IMD's long-term success, directly supporting our efforts to maintain preeminence in the field of executive education."
About the Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at
www.thecoca colacompany.com.
About IMD
IMD is a leading global business school based in Switzerland. For over 60 years IMD has worked with leading global companies to develop and retain management talent. IMD is the "global meeting place": the most international of business schools worldwide. IMD offers learning based on innovative and highly relevant research. Learning that can be applied to business challenges - immediately. This is IMD's "Real World. Real Learning." approach. (www.imd.ch).
The Financial Times (2007) ranked IMD's executive education programs 1st outside the USA and 3rd worldwide. IMD's MBA was ranked 1st worldwide in the 2007 FT "Ranking of Rankings", the combined global annual MBA rankings from Business Week, The Economist, Financial Times, Forbes and the Wall Street Journal.
If you would like to conduct an interview with IMD President Peter Lorange or Professor John Walsh, please contact Alessandro Sofia, IMD Communications, by phone at +41 21 618 0636 or by email at sofia@imd.ch
The chair, entitled "The Coca-Cola Professorship of Consumer Insights and Customer Marketing", will finance the salary of a professor and additional research in an area of interest designated by The Coca-Cola Company. The first holder of the chair will be Professor John Walsh.
Professor Walsh is in his tenth year at IMD. He is the Program Director of IMD's rigorous, action-oriented Executive MBA program and also directs a number of customized programs for other companies including Coca-Cola Hellenic Bottling Company and Hilton Hotels Corporation.
In the context of the chaired professorship, Professor Walsh will lead the development of the executive education curriculum and undertake research projects to enhance understanding of consumer and shopper marketing, and in particular, purchaser behavior at the choice occasion and in-store.
"It is truly an honor for me to be associated with such a prestigious company as Coca-Cola and the Coca-Cola system," said Professor Walsh. "I look forward to embarking on the research agenda we have set out."
"This endowment puts us at the forefront of executive education while gaining valuable insight from well-researched and tested customer development and commercial capability building practices," said Muhtar Kent, president and chief operating officer, The Coca-Cola Company. "A key pillar of The Coca-Cola Company's sustainable growth strategy involves nurturing a winning network of partners and building mutual success.
"This relationship is an example of our philosophy in action and is another step in our commitment to being the most respected, preferred and trusted global partner for our customers and bottling partners."
"IMD's success rests largely on our ability to attract and retain the best professors worldwide," added IMD President Peter Lorange. "Endowed chairs are critical in this respect, and by funding one, The Coca-Cola Company will contribute to IMD's long-term success, directly supporting our efforts to maintain preeminence in the field of executive education."
About the Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at
www.thecoca colacompany.com.
About IMD
IMD is a leading global business school based in Switzerland. For over 60 years IMD has worked with leading global companies to develop and retain management talent. IMD is the "global meeting place": the most international of business schools worldwide. IMD offers learning based on innovative and highly relevant research. Learning that can be applied to business challenges - immediately. This is IMD's "Real World. Real Learning." approach. (www.imd.ch).
The Financial Times (2007) ranked IMD's executive education programs 1st outside the USA and 3rd worldwide. IMD's MBA was ranked 1st worldwide in the 2007 FT "Ranking of Rankings", the combined global annual MBA rankings from Business Week, The Economist, Financial Times, Forbes and the Wall Street Journal.
If you would like to conduct an interview with IMD President Peter Lorange or Professor John Walsh, please contact Alessandro Sofia, IMD Communications, by phone at +41 21 618 0636 or by email at sofia@imd.ch
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